Privacy Policy

Last updated: November 1, 2026

ChineseDeity is operated by Shengping Zhou (operating as "ChineseDeity") ("we", "us", or "our"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit chinesedeity.com (the "Site") or use any of our services. We are committed to handling your information lawfully, fairly, and transparently.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

1. Data Controller

The data controller responsible for your personal information is:

You may contact us at any time regarding this policy or the exercise of your privacy rights.

2. Information We Collect

We collect the following categories of information:

  • Account information: name, email address, and password when you register an account.
  • Prayer and blessing content: the wishes, prayers, and blessings you choose to submit or send through the Site.
  • Jibai proxy service information: the details you provide to place an Offering Purchasing and Burning Proxy Service order, such as your name, contact details (email and/or phone number), and any information you submit regarding the offering or wish.
  • Payment information: transaction details processed by our third-party payment providers. We do not store full payment card numbers on our servers.
  • Technical and usage information: IP address, browser type, device type, pages visited, and similar data collected automatically through cookies and similar technologies.
  • Notification preferences: your email notification settings.

3. How We Use Your Information

We use the information we collect for the following purposes, each of which corresponds to a specific category of data:

DataPurpose
Account informationTo create and manage your account, authenticate you, and provide access to Site features.
Prayer and blessing contentTo display, store, and share your wishes and blessings within the Site's prayer and blessing features, as intended by you when you submit them.
Jibai proxy service informationUsed solely to complete your Offering Purchasing and Burning Proxy Service — that is, to purchase the offerings you selected, perform the proxy burning ritual on your behalf, and confirm the completion of the service back to you. This information is never publicly displayed on the Site or elsewhere, and is not sold, rented, traded, or otherwise shared with third parties for their own marketing or any other purpose. Limited sharing occurs only with service providers strictly necessary to fulfil your order (for example, our payment processor).
Payment informationTo process payments for offerings, the Jibai service, and recharges, and to prevent fraud.
Technical and usage informationTo operate, maintain, and improve the Site, ensure security, and measure and analyse usage.
Notification preferencesTo send you service-related and, where you have opted in, promotional communications.

4. Jibai (Offering Purchasing & Burning Proxy) Service Data

When you place an order through our Jibai service at /jibai, you may provide personal information such as your name, contact details (email and/or phone number), and any message or wish you choose to submit.

Purpose. This information is collected and used solely to complete your Offering Purchasing and Burning Proxy Service — to purchase the offerings you selected, perform the proxy burning ritual on your behalf, and confirm the completion of the service to you.

Not published. Your information is never publicly displayed on this website or anywhere else. It is not shown to other visitors, is not used in any public prayer wall, wall of blessings, or community feed, and is accessible only to the staff who carry out and verify your order.

Not sold or shared. We do not sell, rent, trade, or otherwise share your Jibai service information with third parties for their own marketing or any other purpose. Limited sharing occurs only with service providers strictly necessary to fulfil your order, such as our payment processor.

5. Legal Bases for Processing

Where required by applicable law (including the GDPR), we process your personal information on the following legal bases:

  • Performance of a contract: to provide the services you request, including account access, the Jibai proxy service, and payment processing.
  • Consent: where you have opted in to promotional communications or non-essential cookies. You may withdraw consent at any time.
  • Legitimate interests: to operate, secure, and improve the Site, and to prevent fraud and abuse, balanced against your rights.
  • Legal obligation: to comply with applicable legal, accounting, and tax requirements.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyse usage, and support advertising. For details on the cookies we use and how to manage them, please see our Cookie Policy.

Where required by law, we obtain your consent for non-essential cookies through a consent management platform, and you may withdraw that consent at any time via the "Cookie Settings" link in the Site footer.

7. Third-Party Services and Advertising

We use third-party service providers to operate the Site, including payment processors (such as PayPal) and analytics and advertising partners. These providers may process your information on our behalf or, where you have consented, for advertising purposes.

We use Google AdSense to display advertisements. Google and its partners may use cookies and similar technologies to serve ads based on your prior visits to this and other websites. If you are located in the European Economic Area, the United Kingdom, or Switzerland, we obtain your consent for personalised advertising through a Google-certified consent management platform in accordance with applicable requirements.

You can learn more about how Google uses data when you use our Site at https://policies.google.com/technologies/partner-sites.

8. Data Sharing

We do not sell your personal information. We may share information only in the following limited circumstances:

  • With service providers who perform functions on our behalf (such as hosting, payment processing, and analytics) and who are bound to protect your information;
  • To comply with legal obligations, legal process, or lawful requests from public authorities;
  • To protect our rights, property, or safety, or that of our users or others;
  • In connection with a business transfer, such as a merger or acquisition, in which case we will notify you.

9. International Data Transfers

We operate internationally, and our service providers may store and process your information in countries other than your own. Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses or other lawful transfer mechanisms.

10. Your Rights

Depending on your location, you may have the following rights with respect to your personal information:

  • Access — to request a copy of the personal information we hold about you;
  • Rectification — to request that inaccurate or incomplete information be corrected;
  • Erasure — to request deletion of your personal information;
  • Restriction or objection — to request that we limit or stop certain processing;
  • Data portability — to request the transfer of your information to you or another provider;
  • Withdrawal of consent — where processing is based on consent, to withdraw it at any time.

To exercise any of these rights, please contact us at chinesedeity@126.com. You also have the right to lodge a complaint with your local data protection authority.

11. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. In particular:

  • Order records: retained for 3 years for financial reconciliation, accounting, tax, and legal-compliance purposes.
  • Other personal information: retained only for as long as necessary for the purposes described in this policy, after which we take reasonable steps to remove or anonymise it.

13. Children's Privacy

The Site is not directed to children under the age of 13 (or such higher age as required by applicable law), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to address it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Your continued use of the Site after any changes indicates your acceptance of the updated policy.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at chinesedeity@126.com.